I Think I Wanna Use SwiftCover.Com

http://www.prnewswire.co.uk/cgi/news/release?id=245785

King of Punk Iggy Pop Recruited to Front GBP25 Million Car Insurance Ad Campaign

LONDON, January 2 /PRNewswire/ --

- With Photos

swiftcover.com, the UK's only online insurance company, is launching a major GBP25 million advertising campaign fronted by 70's rock icon Iggy Pop. Launching Sunday, 4 January 2009, the new campaign marks a step change in car insurance advertising.

Created by advertising agency MWO, the campaign launches swiftcover.com's new strategy "Get a Life", using Iggy Pop to highlight the time saving hassle-free service provided by the wholly online insurance company. In the ads, Pop will be embracing his "online life" and how it provides efficiencies and cost savings to enable consumers to "Get a Life".

One execution of the TV advert underlines the convenience of safely storing documents online, with Iggy reminiscing that he hasn't seen his birth certificate for years. Another focuses on the time saved using swiftcover.com's service, particularly the ability to request a quote in 60 seconds.

Media has been planned by Spark Media and Steak Media, and includes TV, radio, outdoor and digital advertising, along with swiftcover.com's new sponsorship of Sky's 2009 Sci-Fi season.

Tina Shortle, marketing director at swiftcover.com, said, "The new campaign is an exciting step for swiftcover.com and one which we think will create great stand out in this highly competitive marketplace. As the only online insurer, we feel this new and unique approach reflects our positioning as a young and innovative company."

Tim Mortimer, managing director at MWO said, "The insurance market is not known for great advertising, and we took the opportunity to change that. Our online lives can give us the ability to run our lives better and more efficiently. I don't think anybody has explained this properly through a big advertising strategy, until now."

Note to Editors:

Pictures accompanying this release are available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Distributed by PR Newswire on behalf of Swiftcover.com

Surely this is a joke, if it is, its incredibly funny. If not, its incredibly embarassing. It could be real though, who thought John Lydon would advertise butter?

Please Iggy don't.

i used to feel the same way about these things. i didn't see it as "selling out" because if he sold out it would be doing something against what you don't want to do. as far as we know iggy can't be on hard times...so maybe he just thought this was cool and agreed to it.

at this point .. any iggy is good iggy. haha.

I think its Iggy wanting more money to be honest. Like you said I don't see it as "selling out", I see it as greed. I'm really disappointed in Ig about this one. Sure its his choice about what he does but hell, its embarassing.

i dunno, i think its cool, itll be on tv, as shakes said any iggy is good iggy lol

Its Iggy getting paid to adverise car insurance. Thats not good Iggy.

suppose, but amean, royal carribean cruises lol

i dunno, it'd'b cool to see it on tv and everything, and like you say he's not in need of money anymore so there must be a (good) reason for doing this

I think after being ignored for most of his career, over the past few years he is finally receiving the recognition he has always deserved. Now, he has advertisers banging on his door...good for him.

We don't know his money situation. It may be great, or he may have lost a ton in the market crash. I dunno and I don't care. If he sold tampons I'd cheer him on even more!

I've just seen the advert, its...different

thats right mg196, he couldve lost money in the crash, never thought about that, though he's good with money, he's got like 7 properties hasnt he? and he was the one who gave the - if you wanna save money put it in chinese/persia rugs and stuff like that advice!

when did u see it, or what channel?

I saw it at about 1 today on Paramount comedy. Its basically a fast paced montage of a bare-chested Iggy talking about car insurance and posing. It made me laugh Its obviously tongue-in-cheek.

ooh cool, ill have to look out for it then!

Saw the ad a couple of times on Channel 5 last night - they've given Iggy purple eyes.

mc wrote:

.. they've given Iggy purple eyes.

oh nooooooo..

saw it today, it was really cool actually, funny, liked it, and dont worry zin, the purple eyes thing is a motif thing, purple white and black i think, dunno only seen it once, its a cool ad though, hopefully someone'll post it on youtube soon, should swiftcover not have it on their website?

why all the fuss over this advert? Iggy can do what he likes.

Nadja wrote:

why all the fuss over this advert? Iggy can do what he likes.

oh yeh.. ofcourse yr totally right Nadja! Iggy doesn't mind at all whoever or his fans think about this.. i'm pretty sure of that. I wish Iggy all the money, all the luck and all the fun there is!!!
But that doesn't mean I wanna know, think about or wanna see all he does.. you know.

Yeah I know but when you see one of your favourite musicians doing something like that, you cringe a bit.

I saw it again today, I still don't get why they chose Iggy, its not even one of his songs that plays in the background.

Surely you'd think they're a car insurance company and one of Iggy's most famous songs is "The Passenger". But no.

This on the other hand is just plain funny:

http://uk.youtube.com/watch?v=4xt3DkU3yZY

"Make room for Iggy!"

ano what you mean, it is strange they chose iggy, esp since their press release thing is like ''it shows us as an innovative and young company'' yet their new image is a 61 year old jumping around lol

the motorola ad is really cool, i like that ad

Saw the advert earlier, funny but baaaad!

I know what you mean. Did he even talk about car insurance?

honestly don't know, it's all too much of a rushed fast blur, i swear he was wearing shiny body glitter lol.

Oh well, any excuse for iggy to be on TV is fine by me Haha

yeh its kinda dopey, and he's not like most people where they tell you about it he's like "i use it cause it saves time for me to..." whatever u'no

its cool tho, i livke it, like you said emma, and iggy on TV is cool!

it was at every ad break when i was watchin futurama today, was really cool, hope it doesnt get annyoin cause i hate ads

Yeahh true, i hate adverts, especially normally insurance adverts, but i think i can cope with this one

yeh this ones cool, awh u'no what i really fuckin hate - why do they make ads like 30% louder than programs, a program takes and ad break and suddenly theres this huge burst and you're reaching for the remote to turn it down, that annoys me so much, but yeh, this one will be alright