asking Obama might be a good idead Cathy, just read the TV ad was pulled for being 'misleading'
http://www.thesun.co.uk/sol/homepage/showbiz/tv/article2401114.eceA TELLY advert for car insurance featuring rock legend Iggy Pop was banned for being misleading last night.
The singer, 62, is filmed gyrating and laughing in the Swiftcover ad.
He then says: “I got it Swiftcovered. I got insurance on my insurance.”
But the Advertising Standards Authority found entertainers are barred from taking out car insurance with the firm — so Iggy does NOT have a Swiftcover policy.
The ASA said: “We concluded the ad was misleading.”
Swiftcover’s parent company AXA last night said it made no reference to Iggy’s profession in the ad and he was an actor promoting the benefits of its insurance
wonder how long the insuring musicians thing will last?
edit;
turns out it might last a bit longer, and so will iggy at the helm, just read on sky news that he'll continue it, as they now offer insurance to musicians
http://news.sky.com/skynews/Home/Business/Iggy-Pop-Swiftcover-Insurance-Advert-Branded-Misleading-By-Advertising-Standards-Agency/Article/200904415271240?lpos=Business_Second_UK_News_Article_Teaser_Region_0&lid=ARTICLE_15271240_Iggy_Pop_Swiftcover_Insurance_Advert_Branded_Misleading_By_Advertising_Standards_AgencyAt the time the advert was shown, Swiftcover excluded people working in the entertainment industry from taking out its insurance.
But during the television commercial the rock star declared: "I got it Swiftcovered. I got insurance on my insurance!"
The Advertising Standards Agency received 12 complaints from viewers who said it was misleading to suggest the Lust For Life singer had insurance with Swiftcover.
The advertisers said they made no reference to Iggy Pop's profession and chose him for the campaign because of his reputation for living life to the full, not his occupation.
Star will front new campaign
The star did not state in the advert that he had a policy with them, they added.
But the ASA upheld the complaint saying Iggy Pop's words could be interpreted to mean he did hold a policy.
It said: "Because the policy was promoted by a well-known musician, which might lead some viewers to believe the policy covered those who worked in entertainment, when it did not, and because Iggy Pop did not have a policy with Swiftcover, we concluded the ad was misleading."
The advert must not be broadcast again in its current form, the watchdog ruled.
Swiftcover is now making its insurance available to musicians for the first time because of "the interest shown" by them since the advert.
Tina Shortle, marketing director of swiftcover.com, said: "We appreciate that some musicians were disappointed that they could not get 'swiftcovered', so we are now one of the few insurers that actually insures musicians.
"Iggy Pop will return to continue swiftcover.com's campaign to help UK motorists get cheap online insurance and make it clear that now even musicians can 'Get a Life!"'