Meet Iggy at Leeds and Win Prizes

Children’s Society and Iggy Pop ‘Rock the House’ with mobile campaign
Press Release Date: 24 August 2007

The Children’s Society and mobile marketing agency Incentivated are offering thousands of music fans the chance to meet Iggy Pop at the ‘Rock the House’ event at Harewood House, Leeds on Friday 31 August.

Attendees to the concert are invited to text the word IGGY followed by their name and email to 88222 to make an instant £3* donation to the Children’s Society. They will automatically enter into a prize draw to win the chance to meet Iggy & The Stooges after the show. Runner-up prizes include backstage tickets and signed merchandise from some of the bands playing at the event. .

Other artists lined up to perform include Idlewild, The Young Knives, Sons and Daughters, The Sunshine Underground, The Horrors and The Dirty.

Lisa Quinlan-Rahmen from the Children’s Society says: “The Rock the House audience can use their mobile phones to donate to The Children’ Society instantly and easily to show their support. The text-to-win element, meeting Iggy Pop and other money can’t buy prizes, is an added bonus that no other medium can offer so easily.”

Robert Thurner, Commercial Director at Incentivated, adds: “This is an imaginative use of mobile which harnesses the collective good will of concert-goers, and provides a shortcut for them to request and receive relevant information, and make instant donations in the heat of the moment”.

Monies raised from Rock the House will go towards continuing efforts to provide vital help and understanding for those children who face the greatest danger, discrimination or disadvantage.

* The £3 donation is charged to the user’s monthly mobile bill if they are contract customers or taken immediately from pay as you go credit.


For further information please contact:

Elena Dunn, Skywrite + 020 7608 2600

Rode Hard wrote:

Children’s Society and Iggy Pop ‘Rock the House’ with mobile campaign
Press Release Date: 24 August 2007

The Children’s Society and mobile marketing agency Incentivated are offering thousands of music fans the chance to meet Iggy Pop at the ‘Rock the House’ event at Harewood House, Leeds on Friday 31 August.

Attendees to the concert are invited to text the word IGGY followed by their name and email to 88222 to make an instant £3* donation to the Children’s Society. They will automatically enter into a prize draw to win the chance to meet Iggy & The Stooges after the show. Runner-up prizes include backstage tickets and signed merchandise from some of the bands playing at the event. .

Other artists lined up to perform include Idlewild, The Young Knives, Sons and Daughters, The Sunshine Underground, The Horrors and The Dirty.

Lisa Quinlan-Rahmen from the Children’s Society says: “The Rock the House audience can use their mobile phones to donate to The Children’ Society instantly and easily to show their support. The text-to-win element, meeting Iggy Pop and other money can’t buy prizes, is an added bonus that no other medium can offer so easily.”

Robert Thurner, Commercial Director at Incentivated, adds: “This is an imaginative use of mobile which harnesses the collective good will of concert-goers, and provides a shortcut for them to request and receive relevant information, and make instant donations in the heat of the moment”.

Monies raised from Rock the House will go towards continuing efforts to provide vital help and understanding for those children who face the greatest danger, discrimination or disadvantage.

* The £3 donation is charged to the user’s monthly mobile bill if they are contract customers or taken immediately from pay as you go credit.


For further information please contact:

Elena Dunn, Skywrite + 020 7608 2600

That would be great to be there! Hope someone here makes it! I cannot.

The U.K. girl mentioned she was going to this gig. A worthy cause to be sure. I don't recall Iggy or the Stooges doing this much charity stuff. They must be rakin' it in. I understand the Police made a hundred million touring this year. Wonder how the Stooges tour compares to that.

I entered that laods when i was at the gig. Didn't win though